So keep your bulleted list to a maximum of about seven entries, and if it’s more, ask yourself, are all of those points really necessary? And if they are, would splitting up the list under separate headers make the individual entries easier to find? #2: Use bullet-points with visual impact A long bulleted list is certainly better than the same information presented as a solid paragraph, but the more items there are, the less engaging the list is, and the less likely it is that the reader will spot the points that interest them. The first point is a structural one – don’t list too many things at once. #1: Avoid more than seven items in a bulleted list Spending time on the formatting and text of your list is therefore well worth it. Bulleted lists might seem easy, but they are actually difficult to do well. To help you ensure that your next one works well, I’d like to share this checklist of best-practices for writing and formatting bulleted lists in your copy.
Not only is a bulleted list more visually appealing than a solid wall of text, but it helps the reader by breaking a complex chunk of information down into simpler elements.īut although writing out a bulleted list might seem like a quick job, doing it well requires considerable thought.
When presenting a set of related ideas, categories, features or benefits, the bulleted list is a winner on several levels. But are you getting the most out of this useful format? Follow these 12 tips for writing and formatting bulleted lists, and your key points are guaranteed to come across more strongly. Bulleted lists are great for breaking up long lists into manageable chunks and for making your copy easier to scan.
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